Case Study
🏠 New Vision House of Hope, LLC, Baltimore, Maryland
Client Profile
New Vision House of Hope, LLC (NVHOH) is a community-based organization dedicated to providing housing, support services, and advocacy for individuals and families facing homelessness, addiction, and mental health challenges. With a mission rooted in compassion and transformation, NVHOH sought to elevate its brand presence and better communicate its impact to stakeholders.
https://newvisionhouseofhope.org/
The Challenge
NVHOH faced a pivotal moment in its organizational growth. While its programs and impact were deeply rooted in the community, its brand identity and digital presence did not fully reflect the depth of its mission or the breadth of its services.
The organization needed a professionally designed portfolio to communicate its story to funders, partners, and stakeholders, and a website that was not only visually engaging but also functional, intuitive, and aligned with its evolving goals.
NVHOH sought a partner who could translate its vision into compelling visuals and seamless digital experiences, all while preserving the authenticity of its voice and values.
The Solution
BCS approached the project with a holistic strategy, combining deep listening with creative execution.
To create NVHOH’s 16-page portfolio, BCS conducted interviews with leadership, staff, clients, and partners to capture authentic stories; a professional photographer was retained to document the organization’s work; and the resulting content was curated and edited into a cohesive, mission-driven narrative.
Simultaneously, the website redesign focused on improving navigation, visual appeal, and communication flow. By collaborating closely with NVHOH’s website manager and leadership team, BCS delivered a refreshed digital platform and a powerful print asset that now serve as cornerstones of NVHOH’s outreach and engagement strategy.
📘 Portfolio Design: Telling the NVHOH Story
BCS led the development of a visually compelling and emotionally resonant company portfolio. The process included:
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Strategic Discovery: Conducted in-depth meetings with NVHOH leadership to align on vision, values, and the portfolio’s purpose.
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Stakeholder Interviews: Engaged key staff, clients, and partners to gather meaningful quotes and insights that brought NVHOH’s story to life.
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Visual Storytelling: Retained a professional photographer and directed both onsite and offsite photoshoots to capture authentic moments and environments.
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Content Development: Organized and edited provided materials, weaving them into a cohesive narrative that reflected NVHOH’s impact.
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Collaborative Review: Presented the first draft for feedback and worked closely with NVHOH’s website team to ensure consistency across platforms.
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Final Delivery: Produced a print-ready portfolio that now serves as a powerful tool for outreach, fundraising, and stakeholder engagement.
🌐 Website Redesign: Building a Digital Home
BCS transformed NVHOH’s online presence with a user-centric website redesign focused on four key areas:
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Improved Navigation: Streamlined site architecture for intuitive browsing and easier access to critical resources.
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Enhanced Visual Appeal: Refreshed the design to reflect NVHOH’s vibrant identity and welcoming spirit.
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Effective Communication: Reorganized and edited content to clearly convey services, programs, and impact.
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Operational Efficiency: Optimized contact form processing to ensure timely and reliable communication with clients and partners.
Through close collaboration with NVHOH’s website manager and point person, BCS delivered a polished, functional, and mission-aligned digital platform.
The Results
The collaboration between BCS and NVHOH resulted in a transformative brand refresh that resonated across print and digital platforms.
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The professionally designed portfolio became a cornerstone for donor engagement, grant applications, and community outreach, capturing NVHOH’s mission with clarity and heart.
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The redesigned website significantly improved user experience, making it easier for clients to access services and for partners to connect.
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NVHOH reported increased traffic, more efficient communication, and stronger stakeholder engagement.
Together, these tools empowered NVHOH to amplify its impact and expand its reach within the community it serves.
